What? How? Why? Are These Apps in My Brain?
In short, no (thankfully!). It does feel like the TikTok algorithm is in our heads though.
But if they’re not, why do they know so much about you? Let’s break down exactly how social media apps work so that it doesn’t seem as scary when you get ads, videos, and pictures catered towards you.
How Does TikTok Know So Much About You?
TikTok has publicly shared information about how the app works. In simple terms, a computer science equation is used to keep you logged on. How does it do this? It sends you videos based on your interactions with other videos. This mathematical equation factors in your likes, comments, video play time, and the number of times you’ve watched the same video. This is how TikTok gains information about you.
Within a short period of time, the equation will know your likes, favorite music, physical attractions, if you do drugs, what types of sports you play, celebrities you follow, favorite foods, or even if you’re feeling anxious, depressed, or upset. It then calculates similar sounds, music, or themes in other videos and sends you more videos that align with the ones you’ve engaged with.
The Impact of the Algorithm on Your TikTok Experience
Ahhh, so this is why so many dance crazes take off! Once you watch some trending videos, TikTok will send you more videos with the same music, hashtags, and comments.
What Is This Magical Math Equation?
It’s called an Algorithm!
What Is an Algorithm?
According to Merriam-Webster’s definition, an algorithm is “a step-by-step procedure for solving a problem or accomplishing some end.”
What Problem Is TikTok Trying to Solve?
How to keep you engaged. Social media platforms do their best to keep users logged onto their apps.
The Double-Edged Sword of Algorithms
The TikTok algorithm can be helpful when we’re seeing happier or funny videos. It can lift our mood, provide entertainment, and even connect us with like-minded individuals. However, it becomes a bit sticky when we’re watching dark, depressing, sad, or anxiety-provoking videos. Your ‘For You’ page will continue to send more videos that cover upsetting topics, which can create a negative feedback loop, keeping you stuck in a cycle of consuming content that exacerbates negative feelings.
Social media platforms thrive on engagement, and sometimes that engagement comes from our darker emotions. This is why it’s crucial to be aware of how the content we consume affects our mental and emotional well-being.
Recognizing When You Need a Break
It’s important to recognize when you need a break from certain videos. Bringing awareness to how you’re reacting after watching videos can help you manage your content consumption.
How to Check In With Yourself
- Pause after the video ends.
- Notice how your body feels.
- Is there any tension? Heavy breathing? Sweating? Stomach aches?
- Do you have any immediate thoughts?
- Notice how you may be feeling.
- Do I feel happy? Sad? Anxious? Upset? Scared? Silly?
Taking Control of Your Content
If you notice uncomfortable feelings, it can be helpful to take a break from that topic. Try searching for happier topics (animal videos, trending dances, best sports replays). This can help the algorithm send different videos to your TikTok page.
What If TikTok Keeps Sending Upsetting Videos?
If you’re feeling like TikTok is still sending too many upsetting videos, it might be time to take a break from social media altogether. Engage in activities that bring you joy and relaxation outside of the digital world. Facetime a friend, go outside, watch your favorite TV show, play with your pet, or talk to a family member. The possibilities are endless! Taking time away from social media can help you reset and return with a clearer mind.
Remember, TikTok and other social media platforms will always be there when you’re comfortable and ready to go back to them. Your mental health and well-being should always come first.
Final Thoughts: Navigating the World of Social Media Algorithms
Understanding how social media algorithms work can demystify the process and make it feel less intrusive. These algorithms are designed to keep you engaged, but it’s up to you to decide how much control they have over your digital life. By staying mindful of how content affects you and taking breaks when necessary, you can enjoy social media on your terms.
Remember, it’s perfectly okay to step back and disconnect when the content becomes overwhelming. Your well-being is more important than staying up-to-date with the latest trends or viral videos. Use social media as a tool to enhance your life, not as a source of stress. With a little awareness and self-care, you can navigate the world of social media algorithms with confidence and peace of mind.
